ABOUT THE PROGRAM

A COMPELLING VOICE FOR HUMAN RIGHTS, INSPIRING MILLIONS
“30 RIGHTS, 30 ADS”

The increasing interest of young people in learning about their human rights generated by the What Are Human Rights? booklet led to the creation of 30 educational public service announcements (PSAs), each depicting one of the human rights set forth in the Universal Declaration.

The award-winning “30 Rights, 30 Ads” PSAs, available in 17 languages, have aired in more than 100 countries on CNN International, Sky News and the National Geographic Channel. They are screened on buses, in malls, theaters, sports stadiums, train stations and airports, and are used to introduce human rights lessons and lectures in schools, community centers and other educational settings.

Numerous educators and officials responsible for teaching human rights to young people enthusiastically endorse this educational tool:

“We’ve shown the public service announcements in our Human Rights Institute gallery. Almost every student who goes by stops at that screen and spends more time watching the public service ads than any of the written material.” —‍Educator, Network of International Studies

“The videos and booklets put out by Youth for Human Rights International and United for Human Rights can be useful in public and private schools, as they simplify the Universal Declaration so that this vital document can be understood by children of middle school and high school age. I commend these organizations for the work they are doing to bring these resources to educational institutions.” —‍Representative, Coalition for a Strong United Nations

“By your remarkable learning tools—including the video portrayals of all 30 articles of the Universal Declaration and accompanying human rights education materials—and by your challenging student projects designed to place youth in leadership roles within their communities, Youth for Human Rights International and its Liberia Chapter are important voices in Liberia’s human rights education process.” —‍Vice President, Republic of Liberia

Because “30 Rights, 30 Ads” provides a meaningful and readily accessible presentation that raises awareness, the PSAs are used in a variety of settings around the world.

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In South Africa, they air on national television. Youth for Human Rights volunteers screen them to thousands of students in workshops. The city of Johannesburg partners with Youth for Human Rights to further utilize these and other materials to increase understanding of human rights among youth.

In Ecuador, the Youth for Human Rights Chapter aired the public service announcements to 4.5 million television viewers, while concurrently delivering seminars to thousands of teachers and students. So effective was this nationwide campaign in expanding public awareness of human rights that the Ecuador Ministry of Heritage officially adopted the Youth for Human Rights program.

Each of the “30 Rights, 30 Ads” PSAs illustrates an article of the Universal Declaration of Human Rights through scenarios that resonate with people of all ages.