A COMPELLING VOICE FOR HUMAN
RIGHTS, INSPIRING MILLIONS
“30 RIGHTS, 30 ADS”

The increasing interest of young people in learning their human rights generated by the What are Human Rights? booklet led to the creation of 30 educational public service announcements (PSAs), each depicting one of the human rights laid out in the Universal Declaration.

The award-winning “30 Rights, 30 Ads” PSAs, available in 17 languages, have aired in more than 100 countries on CNN International, Sky News and National Geographic Channel. They are screened on buses, in malls, theaters, sports stadiums, train stations and airports, and are used to introduce human rights lessons and lectures in schools, community centers and other educational settings.

Numerous educators and officials responsible for teaching human rights to young people enthusiastically endorse this educational tool:

“30 Rights, 30 Ads” PSAs have been viewed by tens of millions across 100 countries in every conceivable venue and broadcast medium.

“We’ve shown the public service announcements in our Human Rights Institute gallery. Almost every student who goes by stops at that screen and spends more time watching the public service ads than any of the written material.” —Educator, Network of International Studies

“The videos and booklets put out by Youth for Human Rights International and United for Human Rights can be useful in public and private schools, as they simplify the Universal Declaration so that this vital document can be understood by children of middle school and high school age. I commend these organizations for the work they are doing to bring these resources to educational institutions.” —Representative, Coalition for a Strong United Nations

The “30 Rights, 30 Ads” PSAs playing in a Moscow megamall.

“By your remarkable learning tools—including the video portrayals of all 30 articles of the Universal Declaration and accompanying human rights education materials—and by your challenging student projects designed to place youth in leadership roles within their communities, Youth for Human Rights International and its Liberia chapter are important voices in Liberia’s human rights education process.” —Vice president, Republic of Liberia

Because “30 Rights, 30 Ads” provides a meaningful and readily available presentation that raises awareness, the PSAs are used in a variety of settings in many countries.

30

HUMAN

RIGHTS

30

PUBLIC

SERVICE

Messages

In South Africa, they air on national television. Youth for Human Rights volunteers screen them to thousands of students in workshops. The city of Johannesburg partners with Youth for Human Rights to further utilize these and other materials to raise human rights awareness among youth.

In Ecuador, the Youth for Human Rights chapter aired the public service messages to 4.5 million television viewers, while concurrently delivering seminars to thousands of teachers and students. So effective was this nationwide campaign in raising awareness that the Ecuador Ministry of Heritage officially adopted the Youth for Human Rights program.

In Russia, “30 Rights, 30 Ads” has played to 10 million viewers in megamalls, Moscow airports, St. Petersburg trade centers, cineplexes and train stations. The president of Russia’s Interregional Association of Ombudsmen, responsible for defending citizens against government abuse, likewise formally adopted the program to train human rights commissioners.

CLICK ON A PUBLIC SERVICE ANNOUNCEMENT TO SEE THE VIDEO

1 WE ARE ALL BORN
FREE & EQUAL 2 DON’T DISCRIMINATE 3 THE RIGHT TO LIFE 4 NO SLAVERY

5 NO TORTURE 6 YOU HAVE RIGHTS NO
MATTER WHERE YOU GO 7 WE ARE ALL EQUAL
BEFORE THE LAW 8 YOUR HUMAN RIGHTS
ARE PROTECTED BY LAW

9 NO UNFAIR
DETAINMENT 10 THE RIGHT TO TRIAL 11 WE’RE ALWAYS INNOCENT
TILL PROVEN GUILTY 12 THE RIGHT TO PRIVACY

13 FREEDOM TO MOVE 14 THE RIGHT TO
SEEK A SAFE PLACE
TO LIVE 15 THE RIGHT TO
A NATIONALITY 16 MARRIAGE AND
FAMILY 17 THE RIGHT TO
YOUR OWN THINGS

18 FREEDOM OF THOUGHT 19 FREEDOM OF EXPRESSION 20 THE RIGHT TO
PUBLIC ASSEMBLY 21 THE RIGHT TO
DEMOCRACY

22 SOCIAL SECURITY 23 WORKERS
RIGHTS 24 THE RIGHT
TO PLAY 25 FOOD AND
SHELTER FOR ALL 26 THE RIGHT TO
EDUCATION

27 COPYRIGHT 28 A FAIR AND
FREE WORLD 29 RESPONSIBILITY 30 NO ONE CAN TAKE AWAY
YOUR HUMAN RIGHTS

Each of the “30 Rights, 30 Ads” PSAs illustrates an article of the Universal Declaration of Human Rights through scenarios that appeal to anyone of any age.